1964 International Harvester Pickup Truck original vintage advertisement. Build a truck to do a job - change it only to do it better. Why doesn't everyone put the fuse panel where you can find it? We put it in the glove compartment. And we label each fuse. It's safer inside because the gas tank's outside. We put it under the body. Zinc - and plenty of it - gives our bodies a longer life. We use it anywhere there's a chance of corrosion. We build them 3 inches lower at the tailgate to save you a ½ mile of lifting a year. And the steel floor can't warp or rot. From the people who build the smallest truck, the largest truck, and every size in between.

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