1940 Ford Deluxe V8 original vintage advertisement. Here is a big, substantial car, with a smooth 8 cylinder engine, powerful hydraulic brakes, a uniquely stabilized chassis and fingertip gearshift. Ready to ride! The new Ford cars are as easy to ride in as they are to look at. Smart, two spoke steering wheel, handsome new instrument panel with two ash trays, cigar lighter, grille for radio, glove compartment and battery condition indicator. And you won't believe the price tag! Ford V8 for 1940 with 22 important improvements.

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