1984 Mercury Cougar original vintage advertisement. A lot of people buy cars because they like the way they look. We're not against that. But we do think it would be a shame if people bought the new Cougar only for its beautiful lines. Its aerodynamic shape, for example, is as practical as it is beautiful. Its electronic engine control system is the most advanced in the world. Even the shock absorbers are specially designed with pressurized nitrogen. Mercury. A more enlightened approach.

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