Mercury Cougar original vintage advertisement. A lot of people
buy cars because they like the way they look. We're not against
that. But we do think it would be a shame if people bought the
new Cougar only for its beautiful lines. Its aerodynamic shape,
for example, is as practical as it is beautiful. Its electronic
engine control system is the most advanced in the world. Even
the shock absorbers are specially designed with pressurized nitrogen.
Mercury. A more enlightened approach.