Volvo 144 Sedan original vintage advertisement. The kind of car
everyone's trying to build. For years, car makers held one truth
to be self evident: give people what they want and sell a lot
of cars. But at Volvo, we've never gone in for gimmicks. We've
always tried to give people what we think they need in a car.
And a funny thing has happened. The kind of car people want has
become precisely the car we've thought they needed all along.