CBS Radio original vintage advertisement. Did you know that 21
million women hardly ever watch network daytime TV? We can help
you penetrate this sight barrier. About one-third of network
radio's reach among adult women consists of these "no peekers".
Another third watch moderately. The remaining third do see a
lot of network TV. Radio, however, is a constant with all three
groups, the medium they can't or won't leave alone.