1948 Studebaker original vintage advertisement. With focus on father and son toolmakers, William F. Wolter and his son Bill. Father and son teams are a common sight in nearly every department. Many of their family names have been on Studebaker's roster for generations. It's a plus of value that assures fine transportation every mile you drive - and every year you own - a Studebaker. Builder of trustworthy cars and trucks.

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